What’s the most important entity to any business?

Some will say cash flow?  Maybe it’s having a good, robust product?  Longevity?

However, without doubt the most important entity is the customer.  You can be the most cash-rich business in the land; without a customer, you have no business.  You may have the most innovative, strongest, potentially market-leading product; without a customer, you have no business.  Your product or service could be useful to a whole generation of folk; without a customer, you have no business.

So why do some organisations, indeed, it could be said, a majority, pay so little attention to keeping those customers?  Making those customers feel important and valued? Perhaps even listening to those customers?

For the most up-to-date, innovative and effective way of ensuring your customers are given the priority they deserve, contact IMD (UK) Limited.  We look forward to helping you and your organisation succeed.

Oh, and for those that are wondering why a Lemon? Share the page, message us at IMD (UK) and all will be revealed!